Create awareness on the key features of the new bank account called ING Lion Deposit: 4% interest rate, 0 conditions, web-based.

Our solution

Over the last ten years, building a website has been the exclusive business of techie-techie specialists: developers, web designers, web architects etc. With the new LiveSite technology, all you need is a computer and a webcam: just shoot your website with a camera and let the magic of interactivity operate (WYSIWYG approach: What You Shoot Is What You Get). LiveSite Technology paves the way to Web 3.0 and turns everyone into a potential website maker. ING bank is the very first company who selected LiveSite Technology to promote its ING Lion Deposit account at 4%. Check it out, it’s absolutely amazing.

Sounds revolutionary... but it's totally fictive. Instead of a classic activation campaign to drive traffic to the product page, we set the product page as the campaign itself with some extra and spreadable content in the periphery. Some of them were to penetrate the web eco-system, and some others to really reinforce the illusion of a groundbreaking technology. In addition to this viral deployment, we also ran a PR campaign announcing the launch of LiveSite as a groundbreaking technology. Guess what: some journalists really believed it.

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