Marcolini asked Emakina to develop a new website that radiates the excellence of the products and ingredients. The focus of the project was to present the chocolates in a way that honors their top quality ingredients and tastes. The website also had to stand out and raise brand awareness among luxury product buyers.

The new website had to offer exquisite visuals of the Marcolini products in a setting matching the Marcolini house style. To meet our brief, Emakina developed a Flash website completely black and white except for the products and ingredients. The website has a simple menu structure allowing the focus to be mainly on the images.

The website includes the following features:

• A special section for new products

  Marcolini has a new product line six times a year. Every special occasion has its own line of chocolates. This section always features the latest products.

• A special introductory to Pierre Marcolini

  The section introduces the master craftsman Pierre Marcolini and his vision

• A news section

  The latest news about Pierre Marcolini products and stores

• Large visuals of high quality throughout the website

  The pictures of the products were very important in this case. We made sure they were integrated in a beautiful design.

• A chocolate gallery

  Pierre Marcolini introduces his top pralines personally in this gallery of chocolates. Visitors can click a chocolate to hear Marcolini’s audio comments.

• A press and jobs center

  Media and job applicants can access the latest information on the website

• An atmospheric video about chocolate

  The Marcolini ‘tablettes de chocolat’ featured in a beautiful video with Pierre Marcolini explaining the magnificence of these tablets.

Benefits and results

The new website is in line with the brand experience of Marcolini’s excellent products and ingredients.

Marcolini.com has the same exquisite and luxurious design as the catalogue and the Marcolini house style.

The extra ordinary design and features of the website differentiate Marcolini from other luxury products online.

The personal touch through Pierre Marcolini’s presence on the website expresses the vision and passion of the Marcolini brand.

Media and job applicants can find relevant, structured information and contact Marcolini.

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