Proximus (Belgacom group) is the number one mobile phone operator in Belgium. Operating in a highly competitive marketplace, they must constantly promote their products and services and use the internet as a way to reduce costs and better meet consumer expectations. To face these challenges, Proximus needed a strong and stable new media partner with creative, technological and strategic experience.
Execution
Emakina has managed Proximus.be for a number of years. We worked with this client from the conception phase (planning how to organise information and site architecture in relation to the different target groups) to the implementation of multiple platforms and interactive applications that give a new dimension to the brand.
Result
The Proximus.be site has become the backbone of the operator’s customer communication. They have successfully used the internet to reinforce their brand messages, to attract new customers and to market new services to existing ones.
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