Emakina/Social
Social Media Marketing
Managed by Audrey Benoit
Expertise
- Social Media Marketing
- Social Media Seeding
- Social Media Optimisation
- Social Media Monitoring
- Online Customer Intelligence
In short
Emakina/Social aims to enhance your company and brands’ social footprint, joining forces with you to step successfully into the new social era: from defining cutting edge strategies, to optimizing your website’s social effectiveness; building great social presence on social networks; helping you to shape your eReputation, and manage crises, thanks to authentic conversation and community management.
Through social media, we help you understand, build and manage a new way of doing business and interacting with your target audiences.
Client needs
The rise of social media has created a customer revolution: people share experiences, and expect companies and brands to listen and converse with them attentively. Stepping into this challenge isn’t a simple task: it requires understanding, time and authentic engagement with the new influencers.
Before you are fully up to the challenge you may want someone to take the burden off your shoulders, until you’ve worked out how to position yourself.
Our solution
We help you to manage these new relationships,whether by yourselves, or with additional help from us. Our social media monitoring keeps you in the picture regarding your reputation in social media… and that of your competitors. While our conversation management will support you in engaging with audiences already talking about you, through our community building and coaching you will build and sustain relations with your chosen audiences.
Moreover, ‘helping you to help yourself’ is central to our approach: we strive to train, equip and support you in operating your own social media management… but are always available to step into the breach until you are ready.
All this is underwritten by a social media strategy, designed to equip you to navigate your current and future situations.
Partners
- Attentio
- InSites
- Go Viral
Our work
Our favourite recent projects are social media monitoring and care strategy for Samsung, and for Premaman providing training and help with their first steps. Also, a recruitment campaign for Delhaize Group, and not to forget, our community and conversation management for Unilever’s Yunomi platform.
Latest news
The end of an “enchanted digital era” by Brice Le Blévennec*
The “enchanted era” is a French expression (originally, “la parenthèse enchantée”), describing a period of some twenty years between the 60s and the 80s. It started with the invention of the birth control pill. For the first time in history, women gained control of their own bodies and could actually choose if and when they [...]
The new EU groove will make you wanna move!
How do you take an abstract and complex topic, such as the contribution of the eco-industries to the European economy, and turn it into a viral clip? This was the challenge, posed by the European Commission to Emakina.EU, member of the Emakina Group, specialising in communicating the European institutions. The goal was to promote “Eco-innovation”, [...]
Do you watch Food Porn?*
It’s been a few years now that the terms “food porn” or “foodography” have been used in culinary contexts. This new jargon was born in the United States but later expanded into Europe. First, let’s be clear: it’s not about pornography. Food Porn has nothing to do with the art of individuals exposing their bodies [...]
Watch your backs if you are working at Emakina’s Brussels headquarters!
Who will be the last survivor in the Wild West (or rather south east…) of Brussels? We’ll know in a few months because a GOTCHA murder game will be launched next week among Emakina’s Brussels-based employees. From next week on, everybody is a potential killer! So be vigilant… What’s the game all about? Well, it’s [...]
Finally released for publication: Emakina has won two IAC awards!
It’s not easy, knowing that we were yet again winners of such distinguished prizes, and to have to remain silent about it… But now that the organisers of the Internet Advertising Competition (IAC) gave us their OK, we can proudly announce: we did it; Emakina won two IACs this year! Our first prize was for [...]
Emakina is the brain behind the Clinique “3 Step Coach” campaign
Clinique, the American cosmetics brand, famous for its allergy-tested products, has decided to engage with its clients differently. Its recent campaign, titled “3 Step coach”, uses a specially designated online platform for this purpose. Clinique invites users to register as “coaches” on a Facebook Connect application, designed and developed by Emakina. Once registered, the challenge [...]
Emakina’s Michaël Totta among Mobile Forum’s keynote speakers
A panel of experts, specialised in developing the “perfect apps”, presented at the Mobile Forum to an audience of marketers and product managers. As eloquently put by the organisers, “mobile applications have become the holy grail of one-on-one marketing”. The event’s aim was thus to put together those behind the best practices in mobile applications. [...]
Emakina advancing Europe’s energy efficiency
The European Commission has picked Emakina to promote the importance and benefits of energy efficiency. An Emakina-produced video clip, released today, illustrates the European Union’s objectives and upcoming regulatory measures in the energy field for the next decade. It also offers viewers concrete and practical ideas on how to reduce their energy consumption. In doing [...]
