Emakina/Interactive
We understand and aim for real consumer engagement with their brands
Managed by Tim Wolfs
Services
- Mini-sites and Rich Media Brand Sites
- Gamevertising and Contest Tactics
- Banner & Rich Media Campaigns including Landing Pages for Best Conversion
- Buzz & Viral Campaigns
- Social Media Activations
- Members-get-Member programmes
- Web-Based Community Activation
- Newsletters & Event Driven Plans
- Couponing Campaigns
- POS (Point-Of-Sale) Concepts and Material
- Terrain Ideas and Execution
In short
Emakina/Interactive creates rich interactions between the brand and its target group, memorable experiences across a combination of digital and traditional touchpoints.
Client needs
You have an Above The Line concept or campaign, but you want more than a mere translation into Below The Line. You need a brand experience which reaches out to your audiences wherever they are - and regardless of where your ‘line’might fall.
We design brand experiences that generate interest, excitement and make sense for your target audience.
Our solution
It is not enough just to grab people's attention. Brands need to engage with consumers through their marketing activities, offering things of value and meaning to their audience, to stimulate genuine interest and action.
Likewise, we make full use of the power of digital and social, in order to spread the word and increase visibility of our campaigns, and generate post-purchase action.
Benefits
Our creatives are dedicated to finding the most effective ways of creating a lasting emotional bond between your prospective customers and your brand, products or services. Insights, observation and experience allow us to come up with innovative and exciting campaigns. Our priority is a return on your investment: we test, measure and optimise all projects before and after their launch.
Proof
Our talents are well displayed in the campaigns we recently activated for Schweppes, and the permanent platform Yunomi we developed for Unilever.
Latest news
Help the residents of 1207 and1307 and win great prices!
Any Belgian knows the 1207 and 1307 iconic numbers for Belgacom’s information hotline. The numbers also represent a rich online data service, 1207.be and 1307.be, offering a wealth of contact data, free and easily accessible within just a few clicks.This efficient search tool digs up in no time the catering service number you lost, or the shop [...]
Geneva asks ‘Quelle Genève?’, with the help of Emakina.CH
Quelle Genève? With this provocative question, Emakina.CH is at the heart of a new debate on the future of the city of Geneva and the region. Both have resisted to the international crisis. Now the time has come to open up to the world, fight populism and protectionism and invent a new international and positive [...]
From anonymity to fame – the CE-E robot is now a singing phenomenon!
You knew you could rely on him for toy certification, but did you also know he can also sing? Back in February, Emakina/ Motion produced a viral clip on toy safety for the European Commission’s Directorate-General for Enterprise and Industry (DG ENTR). The clip was a huge success, among other reasons, due the original 3D [...]
Life Capsule: Our future memories are in our present lives
Life Capsule is a start-up company which offers individuals the possibility to save their precious and confidential information online. In the event of death, this information and personal memories can be made available to (certain) relatives through a secure website. The Emakina Group was involved in this initiative since its early conceptualisation, through assisting the [...]
Emakina.eu promoted the EU Sustainable Energy Week with a new viral clip!
You’ve all seen the signs, hung all across the city of Brussels, inviting participants to the EU Sustainable Energy Week. But have you watched the viral clip, produced by Emakina, which accompanies this cross-national campaign? The EU Sustainable Energy Week (EUSEW) is the key annual event of the Sustainable Energy Europe Campaign. It [...]
What makes a game serious? Hint: when it wins an (Emakina) award
The answer is actually quite simple. According to the “Le jeu sérieux en Belgique francophone” annual conference (French for “the serious game in French-speaking Belgium”), the development of games has become more and more common in “serious” contexts, such as public-awareness campaigns, marketing a new product or service, or even for educational purposes. Every year, [...]
The new EU groove will make you wanna move!
How do you take an abstract and complex topic, such as the contribution of the eco-industries to the European economy, and turn it into a viral clip? This was the challenge, posed by the European Commission to Emakina.EU, member of the Emakina Group, specialising in communicating the European institutions. The goal was to promote “Eco-innovation”, [...]
The Belgian Football Association scores online with a new website made by The Reference
Football fans in Belgium and around the world can now enjoy the new website of the Royal Belgian Football Association (RBFA). BelgianFootball.be was created by The Reference, a Ghent-based full-service digital agency, and part of the Emakina Group. A site to experience today’s football The Royal Belgian Football Association exists since 1895 and [...]