Emakina/Integrated
Managed by Anne Bourguignon
Services
- Minisites and rich media brand sites
- Gamevertising and Contest mechanics
- Banner & rich media campaigns including landing pages for best conversion
- Buzz & viral campaigns
- Social Media activations
- Members-get-Members programs, ...
- Web Based Community Activation
- Newsletters & Even driven plans
- Couponing campaigns
- POS concepts and material
- Terrain ideas and execution
In short
Emakina/Integrated creates rich interactions between brands and customers to build coherent experiences, to maximize return on investment through the appropriate set of touch-points.
Client needs
Your Above the line (ATL) agencies create a winning campaign concept, but you also need to roll this out through your Below the line (BTL) touchpoints – online and offline. You need to activate the same concept, but be sure that it is not just a literal translation from one medium to another. Many ATL agencies have neither the expertise to repurpose their original concepts, nor the production capacity to implement. This is where Emakina/Integrated steps in.
Our solution
We are Integrated with a brain. We take on the digital execution of your above the line campaigns. In addition, we undertake all other BTL touchpoints. But we don’t just translate it, we add real value, using our native creative inputs to make your campaign come alive, in its digital and offline form!
We generate a measurable return of investment for our clients throughout Consumer Engagement campaigns that are seamlessly integrated with the objectives of the brand and in line with its expression in the traditional media.
Being digital native, we want more than digital activation. We seek real engagement of consumers with their brands. We understand how to fulfill the capacity of the medium and to generate genuine consumer engagement
What’s more, we have one of the biggest creative studios in the country, in terms of experienced professionals – not just head count – serving a truly global clientele.
And we can work in conjunction any ATL agency, or seamlessly with our own in-house talent, at both Emakina/Agency and Design is Dead
Our work
Our capacities are well displayed in the campaigns we recently activated for Schweppes and the permanent platform Yunomi for Unilever.
Project highlights
Latest news
What makes a game serious? Hint: when it wins an (Emakina) award
The answer is actually quite simple. According to the “Le jeu sérieux en Belgique francophone” annual conference (French for “the serious game in French-speaking Belgium”), the development of games has become more and more common in “serious” contexts, such as public-awareness campaigns, marketing a new product or service, or even for educational purposes. Every year, [...]
The new EU groove will make you wanna move!
How do you take an abstract and complex topic, such as the contribution of the eco-industries to the European economy, and turn it into a viral clip? This was the challenge, posed by the European Commission to Emakina.EU, member of the Emakina Group, specialising in communicating the European institutions. The goal was to promote “Eco-innovation”, [...]
The Belgian Football Association scores online with a new website made by The Reference
Football fans in Belgium and around the world can now enjoy the new website of the Royal Belgian Football Association (RBFA). BelgianFootball.be was created by The Reference, a Ghent-based full-service digital agency, and part of the Emakina Group. A site to experience today’s football The Royal Belgian Football Association exists since 1895 and [...]
Blue Band and Planta choose EMAKINA.NL
Emakina.NL has won the pitch for the development and creation of the brand platform websites for Blue Bland (Netherlands) and Planta (Belgium). The digital agency was chosen over two other agencies in the competition. The decisive elements in the decision were Emakina’s clear consumer insights, combined with their strong and creative strategy for a content-driven [...]
Partenamut redefines the communication code of health-service providers
A new print campaign, produced by Emakina for Partenamut, the Belgian health services and insurance provider, introduces a striking new visual identity for the brand. After creating an original all-blue environment two years ago, Emakina decided to build on the same logic with an aesthetic approach that is unique in the field of health services. [...]
Emakina adopts Wanabe’s goodwill
Commercial Information – In a business move that advances Emakina’s positioning, the company announced today its purchase of Wanabe’s goodwill. Wanabe is a Belgian-based agency which has enjoyed a strong reputation for its competences in brand activation, use of CRM tools, and building brand loyalty. It has been active in various sectors, such as: automotive, [...]
Emakina is the brain behind the Clinique “3 Step Coach” campaign
Clinique, the American cosmetics brand, famous for its allergy-tested products, has decided to engage with its clients differently. Its recent campaign, titled “3 Step coach”, uses a specially designated online platform for this purpose. Clinique invites users to register as “coaches” on a Facebook Connect application, designed and developed by Emakina. Once registered, the challenge [...]
Emakina develops digital activities and apps for Electrabel GDF SUEZ Group
The combined positive energy of Electrabel, Group GDF SUEZ and Emakina truly starts to create communication sparks. Electrabel launched its new consumer website, introduced a new version of the Electrabel Energy Manager and produced a practical new mobile application for this Energy Manager service. All ‘signed’ Emakina. Electrabel, the first energy provider in [...]
