Emakina/Architects
Consultancy Services
Expertise
- strategic planning
- market research
- consumer research & insights
- usability & information architecture
- digital content
- innovation & futuring
- social media strategy
- e-commerce & e-business performance
- community building
In short
Emakina/Architects aim to enhance your brand experience by building easy-to-use, efficient & engaging interfaces.
Client needs
By taking into account your business, your users, your channels, and the media options, the Architects optimize your user interface and navigation to make a useful and engaging user experience.
Our solution
The Emakina User-Centered-Design Methodology is composed of 3 main phases: Analyze the users, Design your solution, Test with real users. For each step, we have in-house experienced specialists.
Partners
- Attentio
- Keystone
- InSites
Our work
Our work on the Brussels Airlines website, which included in-depth user analysis, testing and new website conception, resulted in a 30% increase in the online ticket bookings!
This new version of the Brussels Airlines website won the “Most Usable Belgian Site” at the Usability Awards.
Latest news
Emakina strategist Amélie Sainthuile to present at Brussel’s annual “Media Night”
Like every year, Belgium’s school of social communication (IHECS) organises an event dedicated to presenting its students’ projects, and bringing together communication experts. This year, organisers invited Amélie Sainthuile, Digital Planner & Social Media Strategist at Emakina/ Strategy and Emakina/ Social. She will talk about public relations with new media. The event, titled “Nuit [...]
A week-end to Show Off!
Startup Weekend is an intense 54 hour event which will start tomorrow. It will bring together people with different skillsets – from software developers and graphics designers to business-minded aspiring entrepreneurs – to pitch ideas, form teams, and attempt to transform a mere idea into the beginnings of a viable startup business over the course [...]
EuroIA talk: on why we should NOT focus on user experience
EuroIA is the premier European event on Information Architecture: three days of workshops, presentations, panels, and networking opportunities for information architects from across Europe and around the world. This year, one of Emakina/Architects‘ specialists, Koen Claes, was invited to come share his insights on user experience, and presented a case on why we should NOT [...]
Drama 2.0: towards a new interactive narration form
“Once upon a time…” For centuries on end, storytelling hasn’t changed by one comma. The rules of the game were unchanging and intangible: one needed unity of time, space and action. Today, under the pressure of digital media, these fundamental principles of storytelling are being shattered. This tendency is called transmedia storytelling, which means you [...]
Emakina Academy’s keynotes just arrived!
If you didn’t get the chance to be with us at our last Emakina Academy on Facebook Marketing, you will find all the keynote presentations here. Facts, figures and sexy ideas. Tweet
Facebook wins Places in the geo-localised marketing race
Facebook has officially announced the launch of its localisation service, called Places. The launch was more than just the launch of a simple feature: it is also a way to move the geo-localised social functionalities out of its early adopter status and moving them into the mass market segment. Facebook has been smart and has [...]
Shopkick gives multichannel experience a kick!
It was hard to miss the launch of Shopkick (New York Times, Techcrunch or KNTV Press Here). This mobile application, now available on iPhone and soon on Android, allows you to gather points, called kickbucks, for each action you do (enter a store, scan a product) and to receive promotions in the store. At first, [...]
CO2 calculator for Electrabel GDF Suez
How important is your carbon footprint? Just try this new application built for Electrabel GDF Suez and discover how small changes in your daily life can make a big difference to tackle climate change. Tweet
