Emakina/Architects
Consultancy Services
Managed by Frédéric Maréchal
Expertise
- Usability
- User Centric Design
- User Experience
- Personas
- Eyetracking
- Information Architecture
- Wireframes
- User Tests
In short
Emakina/Architects aim to enhance your brand experience by building easy to use, efficient and engaging interfaces.
Client needs
By taking into account your business (travel, pharma, retail etc.), your users (needs, behaviour, context), your offline and online channels, and the media (touchscreen, site, mobile applications) the architects optimise your user interface and navigation to make a useful and engaging user experience.
Our solution
The Emakina User-Centered-Design Methodology is composed of three main phases: user analysis, designing your solution, and testing with real users. For each step, we have in-house, experienced specialists.
Emakina/Architects is an integrated part of Emakina Group processes. In every Emakina product, there is always an element of our reflection and expertise.
We have one goal: to adapt your site so that users can navigate intuitively, easily and effectively, combining utility with pleasure.
Benefits
By undertaking a comprehensive user experience analysis, we help you to take successful decisions and increase your ROI:
- boosting your conversion rate (newsletter subscription, online sales, registration, generated leads)
- optimising your landing pages
- increasing the efficiency of your employees on your intranet
- improving the take up of your extranet by your partners
- reducing calls to your helpdesks
The Proof
Our work on the Brussels Airlines website, which included in-depth user analysis, testing and a new site architecture, resulted in a 30% increase in online ticket bookings!
This new version of the Brussels Airlines website won the 'Most Usable Belgian Site' at the Usability Awards.
Latest news
Emakina’s FIRST app for Windows 8 wins FIRST prize at Belgium’s FIRST Superhackathon!!!
Microsoft’s new operating system for mobile devices, Windows 8, was launched just a few months ago. But that’s exactly the kind of new challenges which stimulate our developerse! That’s why a team of Emakina’s mobile experts participated in Microsoft’s Superhackathon competition. The Superhackathon brought hundreds of young and bright developers who worked simultaneously in four different [...]
Emakina thanks the Brussels-Capital Region for its support of our research on mobile technologies
In order to better serve our current and future clients, Emakina is committed to a never-ending learning process through Research and Development (R&D). Such a research project was recently executed in cooperation and with the generous support of Innoviris, the Brussels Institute for Research and Innovation. Based within the region of the Belgian capital, Emakina [...]
Emakina campaign for smart touches green hearts
smart goes green Automobile manufacturer, smart, has launched a new environmental campaign, focused at the company’s environmental responsibility. The campaign, created and executed by the digital agency, Emakina, presents the CO2 compensation of the smart cars in an original and lively manner. 168 trees = 1 smart The city car brand has recently launched a [...]
Emakina strategist Amélie Sainthuile to present at Brussel’s annual “Media Night”
Like every year, Belgium’s school of social communication (IHECS) organises an event dedicated to presenting its students’ projects, and bringing together communication experts. This year, organisers invited Amélie Sainthuile, Digital Planner & Social Media Strategist at Emakina/ Strategy and Emakina/ Social. She will talk about public relations with new media. The event, titled “Nuit [...]
A week-end to Show Off!
Startup Weekend is an intense 54 hour event which will start tomorrow. It will bring together people with different skillsets – from software developers and graphics designers to business-minded aspiring entrepreneurs – to pitch ideas, form teams, and attempt to transform a mere idea into the beginnings of a viable startup business over the course [...]
EuroIA talk: on why we should NOT focus on user experience
EuroIA is the premier European event on Information Architecture: three days of workshops, presentations, panels, and networking opportunities for information architects from across Europe and around the world. This year, one of Emakina/Architects‘ specialists, Koen Claes, was invited to come share his insights on user experience, and presented a case on why we should NOT [...]
Drama 2.0: towards a new interactive narration form
“Once upon a time…” For centuries on end, storytelling hasn’t changed by one comma. The rules of the game were unchanging and intangible: one needed unity of time, space and action. Today, under the pressure of digital media, these fundamental principles of storytelling are being shattered. This tendency is called transmedia storytelling, which means you [...]
Emakina Academy’s keynotes just arrived!
If you didn’t get the chance to be with us at our last Emakina Academy on Facebook Marketing, you will find all the keynote presentations here. Facts, figures and sexy ideas.