We are living a digital revolution, new technologies have given birth to new means of interaction. Every day new digital tools open new ways of expression for brands, it's chaos. Native to this world of complexity, Emakina fuses imagination and innovation, orchestrates the relevant touch points to build brand experiences that engage consumers... brand experiences that combine stories and emotions to create attention, interest and ultimately desire.
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The Internet Trinity
Microsoft dominated the 90’s with its Windows operating system. Google and its high-performance search engine have been the flagships of the 2000’s. The next decade will probably be a ménage à trois. While Google may continue to dominate the foreground, two other protagonists are now vying with it for the lead role: Apple and Facebook. [...]
Emakina launches Emakina/Agency
Emakina announces the launch of Emakina/Agency, a new team that will focus on strengthening the brand management skills of the agency. Emakina is a full-service Digital Native Agency that wants to build brand experiences that get the attention of consumers and incite them to interact with brands via a multitude of touchpoints (sites, applications, e-mail, [...]
Design is Dead monsterscore at IMA
Design is Dead’s KIDsite for deFilharmonie keeps on hitting the jackpot! After scoring an “Official Honoree” distinction at the latest Webby Awards, the childfriendly website now won a “Best in Class” award and the maximum jury score at the recent Interactive Media Awards. With a score of 500 points out of 500, the jury made [...]
The campaign for the MIXX Awards 2010 is not a scam
Emakina has made the communication campaign for the next MIXX Awards 2010. It is a humorous campaign based on Internet scams. The campaign consists of the visuals of 3 personalities of the Belgian web. Each character has special make-up and is disguised in order to bribe the jury, using Internet scam techniques that must help them [...]
Yunomi receives summa cum laude from IMA
Yunomi has just won the highest award at the recent Interactive Media Awards. By attributing a dazzling 480 points in 500, the international jury of the IMA awarded the Yunomi platform with a ‘Best in Class Award’ in the category ‘Community’. This online community, created and updated daily by Emakina, allows users to consult practical [...]
Social Media voor Kluwer
In juni hebben we voor Kluwer een succesvolle game seeding campagne gedaan. Via verschillende social media kanalen hebben we de ‘wie-zei-wat-quiz’ aangejaagd en voor Kluwer een bredere doelgroep bereikt. Met trots kunnen we nu vertellen dat we op korte termijn meer met Kluwer gaan doen op social media terrein.
Location-based social networks: an opportunity for real-life retailers
Make no mistake about location-based services. There’s more to consider than their current low number of users, especially when you take into account the potential they offer to retailers who can learn much, much more about their customers. At the beginning of this week, Forrester published a study on LBSNs or Location-based social networks. Only [...]
iButterfly: a surprising poetic application!
iButterfly is an iPhone application from Japan that mixes gaming, retail coupons, social status, badges like in Foursquare, and enhanced reality. All according to an exceptional poetic approach. post by Manuel Diaz